Kaiko: Announcing our rebranding
Kaiko is proud to unveil our new brand identity.
In recent months, we have committed ourselves to creating a new image that accurately depicts who we are and where we are headed.
After successfully raising our Series B round, announcing the creation of Kaiko Indices, acquiring an analytics company, and expanding our DeFi product suite, we felt that now was the time to take the next step with our brand identity.
Since 2014, Kaiko has sought to empower enterprises with actionable, timely and reliable market data.
As we move into the next phase of our growth, we are more committed than ever to providing trusted information, from all markets, on all networks. We want to align our brand identity with our new state and reflect our mission of bridging traditional and blockchain ecosystems through reliable, actionable financial data and services.
We started with a spherical shape that represents the global financial ecosystem in which we stand in the heart of. This evolved into a hexagonal shape that symbolizes the connection between data points. The two parts of the hexagon form a link in the blockchain and represent the bridge we build between markets and networks, the flow of information, and the constantly changing yet continuous ecosystem.
Kaiko’s tagline is now “smart data”, a short, precise description of what we do best: adding intelligence to the information we provide to our clients.
Our brand has changed but we are the same people, the same company and our ambition remains unchanged.: We are committed to facilitating the future of financial information and bridging the gap between traditional and digital finance with industry-defining initiatives.
To see the concept behind Kaiko’s new logo, see here.
For more on Kaiko, visit our website.
